BMW of CC Reef Install

November 14, 2010

              The BMW dealership underwent a remodel and decided to accessorize their high-end car dealership showroom with a State of the Art Saltwater Reef System.  Their theory is that they could create a relaxing atmosphere for their customers, watching a peaceful aquatic view, while waiting for their “car baby” to be ready, thereby lessening stress and worry. 

 

        This is an excellent marketing approach; to incorporate an interior ocean within a car dealership showroom surrounded by lavish cars, the perfect combo for creating a space of ambiance and luxury.

 

 

 

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