BMW of CC Reef Install

The BMW dealership underwent a remodel and decided to accessorize their high-end car dealership showroom with a State of the Art Saltwater Reef System. Their theory is that they could create a relaxing atmosphere for their customers, watching a peaceful aquatic view, while waiting for their “car baby” to be ready, thereby lessening stress and worry.

This is an excellent marketing approach; to incorporate an interior ocean within a car dealership showroom surrounded by lavish cars, the perfect combo for creating a space of ambiance and luxury.